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It started off really…claustrophobic. i feel like i was really really protected. really guarded with myself. i feel like they [def jam] were giving me the blueprint and i couldn’t get with that
-Rihanna
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It Started Off Really…claustrophobic. I Feel Like

Rihanna
It started off really…claustrophobic. i feel like i was really really protected. really guarded with myself. i feel like they [def jam] were giving me the blueprint and i couldn’t get with that
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Topic
Giving Jam Blueprints

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About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. what we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
People Different Jam
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
People Different Jam
We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. first, in what case were people more likely to buy a jar of jam?
People Different Jam
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.
Thinking Doors People
I pride myself on being the guy who can do def comedy jam and charlie rose. and do well on both.
Pride Rose Guy
Most artists are making as much money now as they could have made... in the heyday of def jam [when the] beastie boys would sell 10 million records or dmx would sell 6 or 7 million records. those records are one thing, but then all the other ways to exploit the emotional relationship between artist and community is so much greater that i would guess that they're making as much or more money than they could have ever made.
Artist Boys Emotional
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