Background Image
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
-Sheena Iyengar
Please Wait....
Translating....

What We Found Was That Of The

Sheena Iyengar
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
Views: 65246
Cite this Page
Prevent plagiarism by providing proper attribution.
APA FORMAT
Embed this Quote
Copy this HTML code to embed the quote on your website or blog.
HTML CODE
Topic
People Different Jam

More From Sheena Iyengar

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. what we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
People Different Jam
We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. first, in what case were people more likely to buy a jar of jam?
People Different Jam
Imagine a limitless expanse of water: above and below, before and behind, right and left, everywhere there is water. in that water is placed a jar filled with water. there is water inside the jar and water outside, but the jar is still there. the 'i' is the jar.
Water Jars Imagine
The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.
People Jam Jars
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.
Thinking Doors People
I got out my jar of ointment. i knew animators who had special containers for the ointment. crockery, hand-blown glass, mystical symbols carved into the sides. i used an old mason jar that had once held grandma blake's green beans. larry fished out a peanut butter jar with the label still on it. extra-crunchy. yum-yum.
Grandma Glasses Hands
Similar Quotes
I don't want you to write about what you know, because you don't know anything. i don't want to hear about your boyfriend or your grandma... i'm getting a little tired of 'my life story as fiction'. please don't tell me about your little life - is there nothing larger? more important?
Grandma Writing Tired
Grandma mazur stood two feet back from my mother. "i gotta get me a pair if those," she said, eyeballing my shorts. "i've still got pretty good legs, you know." she raised her skirt and looked down at her knees. "what do you think? you think i'd look good in them biker things?" grandma mazur had knees like doorknobs.
Mother Grandma Thinking
When the grandmothers of today hear the word 'chippendales,' they don't necessarily think of chairs.
Grandma Grandmother Thinking
Grandma, please. it’s okay. dad’s doing a great job. i give him kudos for at least being calm and rational, and not losing his temper with everyone around him who isn’t in childbirth. and he has yet to start shooting lighting bolts at people. poor damien still has a burn scar.” – kat
Jobs Dad Grandma

Trending Author

Richard Ernst
Richard Ernst
Don Cheadle
Don Cheadle
Peter Drucker
Peter Drucker
Taylor Hackford
Taylor Hackford
Chris Klein
Chris Klein
Harold H. Greene
Harold H. Greene
Category
Information
Inspirational
Philosophy
Personal Growth
Happiness & Joy
Life Lessons
Success & Business
Motivation