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Two different things: a crowd is a tribe without a leader. a crowd is a tribe without communication. most organizations spend their time marketing to the crowd. smart organizations assemble the tribe.
-Seth Godin
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Two Different Things: A Crowd Is A

Seth Godin
Two different things: a crowd is a tribe without a leader. a crowd is a tribe without communication. most organizations spend their time marketing to the crowd. smart organizations assemble the tribe.
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Smart Communication Organization

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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. for millions of years, human beings have been part of one tribe or another. a group needs only two things to be a tribe: a shared interest and a way to communicate.
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I met pendragon when i made the journey to the far desert. he is from the tribe known as...as..." loor was scrambling. bokka didn't know about the travelers. i had to bail her out. yankees," i said. "the yankees tribe." hey, what can i say? it was the first thing that came to mind. "it's a strong tribe," i added. "respected by all...except for our mortal enemies, the sox tribe. they hate us. especially the red ones. cannibals. nasty characters.
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We had no churches, no religious organizations, no sabbath day, no holidays, and yet we worshiped. sometimes the whole tribe would assemble to sing and pray; sometimes a smaller number, perhaps only two or three. the songs had a few words, but were not formal. the singer would occasionally put in such words as he wished instead of the usual tone sound. sometimes we prayed in silence; sometimes each one prayed aloud; sometimes an aged person prayed for all of us. at other times one would rise and speak to us of our duties to each other and to usen. our services were short.
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When the warrior returns, from the battle afar,to the home and the country he nobly defended,o! warm be the welcome to gladden his ear,and loud be the joy that his perils are ended:in the full tide of song let his fame roll along,to the feast-flowing board let us gratefully throng,where, mixed with the olive, the laurel shall wave,and form a bright wreath for the brows of the brave.
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The real issues i don't think most people touch. the clinton jokes are all about monica lewinsky and all that stuff and not about the important things, like the fact that he wouldn't ban landmines...i'm not tempted to write a song about george w. bush. i couldn't figure out what sort of song i would write. that's the problem: i don't want to satirize george bush and his puppeteers, i want to vaporize them. and that's not funny....ok, well, if i say that, i might get a shock laugh, but it's not really satire.
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