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The closer you get to your ultimate customer, the more you learn about your business.
-Victor Kiam
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The Closer You Get To Your Ultimate

Victor Kiam
The closer you get to your ultimate customer, the more you learn about your business.
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Business Customers Ultimate

More From Victor Kiam

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. one-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. the true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Mean Marketing Lines
If you look at coastlines, if you look at that them from far away, from an airplane, well, you don't see details, you see a certain complication. when you come closer, the complication becomes more local, but again continues. and come closer and closer and closer, the coastline becomes longer and longer and longer because it has more detail entering in.
Airplane Details Looks
The best way to apologize is to let the customer vent first. don't interrupt, just take notes and make empathetic noises. you can even tell the customer that it makes you mad too. second, ask the customer what their speed of need is. tell them what they ant to hear. that you apologize, that you understand how they feel, that you are meeting with the appropriate people to get a resolve, and that it will be done in 24-hours.
People Mad Needs
What the customer demands is last year's model, cheaper. to find out what the customer needs you have to understand what the customer is doing as well as he understands it. then you build what he needs and you educate him to the fact that he needs it.
Business Years Needs
I think my life has been a long, slow process of trying to move closer and closer to the spirit by moving closer and closer to the heart. the heart is what's important.
Moving Heart Thinking
What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
Thinking People Knows
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And now that the greatest generation is getting older, i think it is the responsibility of all americans to make sure we do our part for america's seniors. you have earned the best of america -- and we need to make sure you get the protection and health care you deserve.
Senior Responsibility Thinking
You will launch many projects, but have time to finish only a few. so think, plan, develop, launch and tap good people to be responsible. give them authority and hold them accountable. trying to do too much yourself creates a bottleneck.
Thinking People Giving
Think long and hard about how you proceed, nico di angelo. you cannot lie to cupid. if you let your anger rule you... well, your fate will be even sadder then mine.
Lying Fate Thinking
Think thousand times before taking a decision but - after taking decison never turn back even if you get thousand difficulties!!
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