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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. this i state over and over again. i do not say whether it is a good or bad thing. to do so would be meaningless and arrogant.
-Marshall McLuhan
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My Main Theme Is The Extension Of

Marshall McLuhan
My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. this i state over and over again. i do not say whether it is a good or bad thing. to do so would be meaningless and arrogant.
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Technology Years Age

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The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system.
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To speak of certain government and establishment institutions as 'the system' is to speak correctly . . . they are sustained by structural relationships even when they have lost all other meaning and purpose. people arrive at a factory and perform a totally meaningless task from eight to five without question because the structure demands it be that way. there's no villian, no 'mean guy' who wants them to live meaningless lives, it's just that the structure, the system demands it and no one is willing to take on the formidable task of changing the structure just because it is meaningless.
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With the arrival of electric technology, man extended, or set outside himself, a live model of the central nervous system itself. to the degree that this is so, it is a development that suggests a desperate and suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.
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