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It takes a big idea to attract the attention of consumers and get them to buy your product. unless your advertising contains a big idea, it will pass like a ship in the night. i doubt if more than one campaign in a hundred contains a big idea.
-David Ogilvy
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It Takes A Big Idea To Attract

David Ogilvy
It takes a big idea to attract the attention of consumers and get them to buy your product. unless your advertising contains a big idea, it will pass like a ship in the night. i doubt if more than one campaign in a hundred contains a big idea.
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Night Ideas Doubt

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