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I love design in general, the creativity. whether it is golf courses, my apparel line, ads we do or our business with arizona, design is fun.
-Jack Nicklaus
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I Love Design In General, The Creativity.

Jack Nicklaus
I love design in general, the creativity. whether it is golf courses, my apparel line, ads we do or our business with arizona, design is fun.
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Fun Creativity Golf

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During the second war, the u.s.o. sent special issues of the principal american magazines to the armed forces, with the ads omitted. the men insisted on having the ads back again. naturally. the ads are by far the best part of any magazine or newspaper. more pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. ads are news. what is wrong with them is that they are always good news.
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If you have a golf-ball-sized consciousness, when you read a book, you'll have a golf-ball-sized understanding; when you look out a window, a golf-ball-sized awareness, when you wake up in the morning, a golf-ball-sized wakefulness; and as you go about your day, a golf-ball-sized inner happiness. but if you can expand that consciousness, make it grow, then when you read about that book, you'll have more understanding; when you look out, more awareness; when you wake up, more wakefulness; as you go about your day, more inner happiness.
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When we think of design, we usually imagine things that are chosen because they are designed. vases or comic books or architecture... it turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. the design is important, but the design is not the point. call it "public design"... public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
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When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. like, it's on the page next to the article. you can look at it or not. you can turn the page when you're ready. on the internet, the ads - many of the ads - just are so controlling. they insist that you see them.
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I see the gap ads as being a great example of how branding has changed. those gap campaigns are pop culture. they've been incredibly powerful. they have had the kind of effect on culture that a hit band has. just look at the gap's khaki swing ads, which were music videos. they had this tremendous impact on the industry - suddenly everything started looking like gap ads and it became difficult to know who was co-opting whom and who was creating culture.
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