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Every day were saying, 'how can we keep this customer happy?' how can we get ahead in innovation by doing this, because if we don't, somebody else will.
-Bill Gates
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Every Day Were Saying, 'how Can We

Bill Gates
Every day were saying, 'how can we keep this customer happy?' how can we get ahead in innovation by doing this, because if we don't, somebody else will.
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Money Business Loyal Customers

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I think innovation as a discipline needs to go back and get rethought and revived. there are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. one-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. the true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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So often, we blame other people when, really, the problem is right down in here. i'm not happy. i don't know what's wrong. if i just had another job, i could be happy. if i just get married, i would be happy. well if i just wasn't married, i would be happy. well, if i just had some kids, i'll be happy. i'll be happy when these kids finally grow up and get out of here. if i had a bigger house, i would be happy. well, i got a big house. now if i just had a maid to clean, i'd be happy. well, now if i just had a maid i could get along with better, i'd be happy.
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Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. it is capable of being presented as a discipline, capable of being learned, capable of being practiced. entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. and they need to know and to apply the principles of successful innovation.
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More process, less innovation. more operations, less innovation. more management, less innovation. more entrepreneurs, more innovation.
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You can’t look too far ahead. do that and you’ll lose sight of what you’re doing and stumble. i’m not saying you should focus solely on the details right in front of you, mind you. you’ve got to look ahead a bit or else you’ll bump into something. you’ve got to conform to the proper order and at the same time keep an eye out for what’s ahead. that’s critical, no matter what you’re doing.
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