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I urge you to set a tough, quantitative target for adding "differentiators" as i call them, to every service you provide.
-Tom Peters
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I Urge You To Set A Tough,

Tom Peters
I urge you to set a tough, quantitative target for adding "differentiators" as i call them, to every service you provide.
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Target Tough Urges

More From Tom Peters

Most, probably, of our decisions to do something positive, the full consequences of which will be drawn out over many days to come, can only be taken as the result of animal spirits-a spontaneous urge to action rather than inaction, and not as the outcome of a weighted average of quantitative benefits multiplied by quantitative probabilities.
Taken Animal Average
[...] i suppose this was the first time i had ever felt an urge not to be. never an urge to die, far less an urge to put an end to myself - simply an urge not to be. this disgusting, hostile and unlovely world was not made for me, nor i for it. it was alien to me and i to it.
World Firsts Aliens
There are only two worlds - your world, which is the real world, and other worlds, the fantasy. worlds like this are worlds of the human imagination: their reality, or lack of reality, is not important. what is important is that they are there. these worlds provide an alternative. provide an escape. provide a threat. provide a dream, and power; provide refuge, and pain. they give your world meaning. they do not exist; and thus they are all that matters.
Dream Pain Real
Tough times don't last, but tough people do. and i've been through some tough times, and i know a lot of people can recall tough times, and maybe are going through some tough times right now, but they don't last.
People Tough Times Lasts
It is not given to us to know which acts or by whom, will cause the critical mass to tip toward an enduring good. what's needed for dramatic change is an accumulation of acts, adding, adding to, adding more, continuing. we know that it does not take 'everyone on earth' to bring justice and peace, but only a small, determined group who will not give up during the first, second, or hundredth gale.
Giving Up Justice Earth
Instead of shooting arrows at someone elses target, which ive never been very good at, i make my own target around wherever my arrow happens to have landed. you shoot your arrow and then you paint your bulls eye around it, and therefore you have hit the target dead centre.
Eye Arrows Target
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